Now you can with the help
of internet marketing experts, you can get razor sharp marketing that can not
only get you the right visibility but also offer you the tools and techniques
that can help you to measure the effectiveness of your marketing campaigns that
you run on the web. All users need to do is to integrate a small piece of
analytics code within their website and the kind of data that will stare them once
they log into an account is simply mind boggling. What users are reading and
what they are not; what pages they are visiting and what they are not? What
kind of browser they are using, what location they are logging in from and what
kind of operating system they are using?
Marketing by using
analytics
These and other such details are offered by web analytic tools that
offer an insight into the online behavior of users and help immensely in
marketing a brand online. Online
marketing experts derive most of their strategies through hit and trial error
and what works today might not work tomorrow. This is the main reason why there
is very little literature on the subject and that it is not yet taught at the
university level as a degree course because it is tough to codify the tools and
techniques that are required to win the battle for mindshare and marketshare in
the online space. There are a lot of institutes that offer job-oriented
short-term courses that fulfill temporary demand and give students a platform
to gain an entry into this field and learn the tools and tricks of the trade
later.
Marketing using fresh web
content and graphics
Search engine marketing is
exciting and fun because Google, Yahoo, Bing, AltaVista keep changing their
ranking algorithms to stay ahead of spammers and those who try to game the
system. This creates a very interesting situation akin to a cat and mouse game
wherein both try to play catch up and the end winner is always those websites
that offer unique engaging content, free from duplicacy issues and refreshed
from time to time. It would be great if you can upload fresh content on your
website once every hour in the form of
industry news or handy tips so that whenever Google bots cache your page, they
get something new and your rankings remain high.
Conclusion
Try and use the right kind of tags in your images that will help search
engines bots to find your website easily and ensure that it ranks high when it
is searched on Google. There are a lot of parameters that Google uses to rank a
website and the recent panda, penguin and hummingbird updates ensure that those
offering good quality content and info graphics are ranked higher than those
who don’t. Webmasters trying to get ahead by copying content and using plenty
of meta tags will be sand-boxed and their website will never ever appear on any
page of the search result.
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